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Resh Sidhu | 2012

Award Winning Digital Creative Director fusing Creativity & Technology.

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes...

Infographic – How mobiles are changing the face of social media

Love this infographic on how mobile is shaping the way social media is consumed. Not only is it a vision of beauty it’s interesting to see that from these stats, 25% or more than 100 million facebook users access from a mobile phone, and those who do, are twice as active on social networks compared to people accessing from a computer!

The 35-54 year old bracket is the most active mobile social users, bet some of your clients wouldn’t have expected that!

Flash Mobs with H&M Kids Fashion


Check out this cute flash mob – 55 stylish kids surprise the public at Union Square in San Francisco with a hip hop dance battle that showcases the latest H&M Kids fashion. You got to love Hip-Hop and dance battles – bring them on.

This is how Great ideas get destroyed – Been there many times!

YouTube re-vamp revealed

Just in case you hadn’t noticed already, our all time favourite You Tube has had a face lift. The Google-owned video website completed it’s redesign rollout to users today, phew had me worried for a second there being so close to Aprils Fools day, thought it was all a big digital joke!

Much like Facebook, it has millions of daily viewers to impress so they are not taking this likely there has been considerable thought and a attention to detail in each and every change to make the user journey better.

Here’s a quick lowdown on how they have made it better for the viewing public:-
1. Leaner & Less Cluttered
2. Thumbs up-or-down system (No more stars)
3. Ratings, Favourites, Playlists and Share Options
4. Simplified Navigation

The changes may seem small, but as a whole they will make a huge impact on improving the sites performance and user engagement. The pages feel less cluttered and that’s the key to success I feel, many clients often end up adding more and more on to a design leaving it cluttered and difficult to navigate, by really thinking about user experience You Tube has made a fundamental step in ensuring it gets more and more fans.

Mouthwatering 22 Megapixel Interactive Wall


The power of collaboration


Is it true that every reader interprets an interesting book differently? Well one publishing house aimed to really find out with this campaign, harnessing the power of Social Media.  Their aim was to remind the target audience that reading is much more satisfying than obtaining information the fast forward way.

The video explains the story and it’s success exceptionally well and demonstrates the true power of collaboration. Create by Advertising Agency: Mercury360, Bucharesti, Romania.

Facebook App – earth hour

Check out the app and switch off the light:

Here’s a rather quirky little Facebook Application by Wunderman Sydney.  This Virtual Light Switch is a facebook application and a feature on the Earth Hour website.

“I once heard Todd Sampson, co-founder of the Earth Hour initiative, give a seminar on the origin of Earth Hour and how they needed the call-to-action to be so simple to turn apathy into action,” said Wunderman Creative Director, Matt Batten. “This year, Wunderman wanted to do something that returned to that simplicity. How hard is it to flick a light switch?”

The Virtual Light Switch lets you choose the style of the switch and the décor of the room and practice flicking for the big night on 27 March, 2010

Did you switch off your lights for Earth hour?


Warburton’s Bread new campaign – mission

Warburtons Bread: Brand campaign- http://adsoftheworld.net/videos/RKY-WABR001-060_QT.mov

Check out ‘fresh from the oven’ Warburton’s tasty new Campaign, they wanted to hero the care & attention that the Warburton’s family dedicates to the baking of their bread.

At first your forgiven for thinking that it’s an Hovis advert with the epic war like feel, but once you see the modern Warburtons loafs, being packed into the transit vans, you soon feel the care and attention they put into each slice.

Vax Banner thats Sucks out those Bad Cookies!

Here’s an interesting little banner idea, that gets across the power of a Vax Vacuum Cleaner.

The concept is clever and smart, nice brand postioning for Vax, whom seem to be playing catch up to Dyson all the time.

Experience the suction power here :- http://www.yri.co.il/e/2010/vax/

Take My Junk The Value of Rubbish

Here’s a Interesting outdoor  idea ( via directdaily ) It’s by Wunderman in UAE for a charity called Take My Junk, which collects unwanted but usable items from people to distribute them to the less fortunate.

The idea :-  Dumpsters were transformed into really cool ‘treasure chests’ with vinyl stickers to communicate their message and placed in high-income residential areas, makes you think about what you throw away.

Agency: Wunderman Dubai, UAE.