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Resh Sidhu | 2012

Award Winning Digital Creative Director fusing Creativity & Technology.

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes...

ACDC vs Iron Man – Let there be rock!


The setting for this night was the historic Rochester Castle, with a thousand years of violent history, ACDC were pitted against Iron Man in a ground breaking architectural projection mapping project.  The front facade of the Great Keep at Rochester Castle, was brought to life using the latest in 3D animation techniques. This onslaught of the senses, saw the castle confront it’s ultimate challenge. Warping, morphing, spewing and collapsing before the audiences eyes. Let there be rock! I love it!

Powerful advertising – Virtual Street Fight


Founds this great advertising via @JonSupermurray. This interactive billboard in the Netherlands brings a powerful new example to the category by putting passersby in the middle of a virtual street fight.

Created by the Dutch government to address a pressing problem for public employees, who are often the targets of aggression and abuse. The augmented reality billboard, placed above a busy intersection in Amsterdam, shows a real-time view of the street below but superimposes a green screen-filmed street fight into the otherwise empty curb space.  Really clever the way this is done and very well executed. As passersby stop to stare at themselves on the billboard, they are confronted with a tense altercation occurring right in front of them.

Nike Football ipad Training App is awesome!

Nike -  just keep doing it again and again – the first at everything!


Football Managers and football training will never be the same again, this makes the ipad even more desirable than before. It feels like Pandora’s box has been opened the potential for the iPad and applications after seeing this video is skyhigh. This is the first Nike iPad App, called Nike Football+ Team Edition and is essentially a Nike Football Training iPad App built for coaches to improve their teams.

The app is packed with a world of training drills, instructions, challenges, tests and information on how coaches can get the best out of their players. It’s also a great interactive tool to take on the pitch and get the team and players inspired, the iphone was to small and fiddly for this and a laptop was not easiest device to have so the ipad is a perfect fit.

The Nike Football Training iPad App also allows you to create custom training programs from some of the worlds best teams, watch tutorials form the worlds best players and record players performance and training all inside the app.

Click here to download it for free on iTunes – let me know if it makes a difference to your game….and well done again to Nike always on the ball!

Jamie Oliver’s food revolution


I’m a huge supporter of Jamie Oliver, ever since he revolutionized British School dinners I have admired his passion for healthy food and his drive to make a positive change in the world through educating people.  In fact Jamie’s done  a better job than the current political parties have, they could learn a thing or two from him. So when I heard about this next project I wasn’t surprised…

Jamie’s starting a ‘Food Revolution’ in the USA and he’s on a mission to get to the White House, as Jamie says,

“This food revolution is about saving America’s health by changing the way you eat. It’s not just a TV show, it’s a movement for you, your family and your community. If you care about your kids and their future take this revolution and make it your own. Educate yourself about food and cooking. Find out what your child is eating at school. Make only a few small changes and magical things will happen. Switching from processed to fresh food will not only make you feel better but it will add years to your life.”
I believe in Jamie’s mission and I am inspired by the fact he not only points out how we as parents should think about what we feed our kids, he shows us how to do it better. So come on people Sign the petition to save America’s cooking skills and improve school food, in fact I think this should be a mission for the whole of the world!

Jamie Oliver we salute you! Visit the official site for more tasty info: - http://www.jamieoliver.com/campaigns/jamies-food-revolution

Freedom of Speech – Only free press can hurt them!

Brilliant!  – “Only a free press can hurt them. Support our fight.” Created by Advertising Agency: Saatchi & Saatchi, Paris, France

Iron Man augmented reality App – get inside Iron Man


My kids love Iron Man, so the release of Iron Man 2 has caused much anticipation in out humble home. So this Augmented Reality App got me rather interested, the AR app gives you the chance to get inside Iron Man & War Machine, choose your own colours, then record your very own video that can be shared through facebook, twitter or embedded into a website. What’s really lovely is that the app also has a heads up display with everything activated through gesture recognition!

Transform yourself into the world of Iron Man 2 – http://www.iamironman2.com/uk/

The-6th-celebration – Coco-Cola & Gringo

Here’s the first of many quirky little World Cup games and competitions bought to you by Coca-Cola made by the fantastic Gringo. Practice your celebration dance moves in style and you could land yourself some swanky tickets to fly out to South Africa!

I’ll warn you it’s not in English but you get the idea quickly, go celebrate here – http://comemore.cocacola.com.br/promo6acomemoracao/

Inspiring Bookshelves!

Likebutton.me – See what your friends like

This is fantastic, really enjoying Facebook’s Like button pluging and this is a clear way to use it and surface all that content in Facebook. It shows you a list of all the items your Facebook friends “Liked” across several websites like YouTubeFlickr, MTV and numerous others.

It basically aggregates all the links into a quick one stop site, social data on a plate.  You can view several pre-defined sets like Games, Video or Tech, and you can add sites of your choosing to each of the categories on the fly, great way to keep track of what Friends are enjoying, sharing and liking across the web.

Have a look here and tell me if you Like it – http://likebutton.me/

Jimmy Choo does Foursquare in London

How far do you need to walk for a pair of Jimmy Choos? Well maybe it’s time to get you’re feet in gear as Jimmy Choo has launched it’s first  a real-time treasure hunt around London via Foursquare. Interesting approach from a Luxury brand, but as it’s for the launch of their new trainers it begins to make sense.

Here’s how it works, one pair of Jimmy Choo trainers will check in at various locations and those who follow the campaign and are lucky enough to arrive at a venue before the trainers leave will get to pick a pair in the style and size of their choosing. Nice and simple but the catch is being at Londons most trendy uber cool spots such as Lounge Lover, The Hummingbird Bakery and the members-only Mortons, not sure the average Foursquare enthusiast hangs out in these places, but only time will tell.

If you plan on accepting this FourSquare challenge let me know how it works out for you.