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Resh Sidhu | 2012

Award Winning Digital Creative Director fusing Creativity & Technology.

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes...


Google TV has landed


Via the wonderful Jackie Prince at http://www.sosticky.co.uk/

The Google Job experiment


Stumbled upon this rather clever idea so I simply had to share, we all know its hard to get noticed, and even harder to catch the interest of those top creatives right?

Well this one candidate really showed some grey matter buy doing things a  little differently. Take a look at the video and I’m sure you’ll agree it’s a clever tactic by writer & director Alec Brownstein.

What’s equally great about the idea is the result, he targeted five directors, got interviews with four and job offers from two…

..I won’t spoil the fairytale ending for you but.. the Piece de resistance is it only cost him $6!!! Hats off to Alec..we salute you!

Born Free – ‘keep wildlife in the wild’ by WCRS

American Crew Trichology – Reaching out to 15 million men


This is a great case study for American Crew Trichology Hair Recovery system. Their approach was very simple and honest they wanted to avoid associating themselves with all the other hair recovery ads and fake promises on the market.

What worked well for this campaign is they create relevant content and used social networks to spread the word. 100 videos featured doctors, nutritionists, personal trainers, single women and professional stylists who answered the 100 most asked (according to Google) questions about hair loss. This is so clever and yet so simple most brands forget to do this, answer the fears and concerns of people.

This campaign reached 15 million men and site traffic to the American Crew site doubled.  Check out the site here and the YouTube channel here. Great campaign and even better results!

Will you choose the Dark side or Light side?


Star Wars™ voices now available for TomTom devices

TomTom have really pulled out all the stops with this fantastic new campaign, Star Wars voices on your TomTom has already won me over, in fact I may start driving to work just to hear Darth each morning.

The advergame uses your web cam to see if you really do have the force, Lord Vader commands you to turn to the Dark Side but choose wisely young Jedi maybe it’s the wise Obi-Wan you should side with?

Buy your TomTom’s now – http://starwars.tomtom.com/voices/

MTV ads rock!

Compelling creative for hard hitting topic

This pencil illustration by McCann Erickson in Brazil really caught my eye, it’s surreal almost MC Escher like in it’s style and influence but the topic really jars with me and it turns dark and disturbing.

“It’s not easy to realize when a pedophile gets into a child’s life.”

Tyrannybook vs Facebook

Amnesty International Portugal and Leo Burnett Iberia have launch a new campaign called Tyrannybook check out the video case study – http://www.tyrannybook.com

Tyrannybook is a social networking site dedicated to outing the world leaders who violate Human Rights.  Their aim is to build a global community of Human Rights defenders, (you and me).  In this first phase there are ten tyrants in the site:

Robert Mugabe of Zimbabwe Omar Al-Bashir of Sudan, Kim Jong Il of North Korea, Than Shwe of Myanmar, Hu Jintau of China, Mahmoud Ahmadinejad of Iran, Thomas Lubanga Dyilo of the Democratic Republic of Congo, Radovan Karadzic of Serbia, Aleksandr Lukashenka of Belarus and Ramzan Akhmadovich Kadyrov of Chechnya.

The Tyrannybook will gain size and presence on the web each week that passes – so take a visit join the site and watch these tyrants!

Teenagers mobile phone infographic

This is one handy info-graphic about teens and their mobile phone usage, by Ethan Bloch, although I will warn you it’s teens in America. Think we need something like this for Uk teens, as this is very comprehensive study, showing not only how much they use their mobiles but what they are using them for as well, such as: to go online, text and access social media sites.

Lady Gaga’s soliders video goes viral


Just seen this on Mashable and it’s already going -gone -viral with 2,285,994 already, it demonstrates the power and ability of the web, to take something and make it great, you just can not predict what it will be, and this is just the beginning.

Created by a group of U.S. soldiers stationed in southwest Afghanistan, it’s of them dancing and lip syncing to Lady Gaga’s “Telephone.” It starts of with two likely lads  24-year-old soldier Aaron Melcher and  his friend Justin Bakerand and it ends with a group if soldiers – it’s hilarious! Who knows if the video was intended for family and friends, as Mashable states, once it’s on You tube it’s viral!

Enjoy it and spread it like only the bloggers can!