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Resh Sidhu | 2012

Award Winning Digital Creative Director fusing Creativity & Technology.

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes...


At LBi London we are hosting the next SheSays event check it out here – http://shesaysuk-scamp.eventbrite.com/

SCAMP is all about Work in Progress – this will be a fabulous showcase, discussion and presentation about recent work, work maybe not yet in the public domain and how it was made.

Good ideas take time. Ideas on a whiteboard, post-it notes, prototypes, many directions until the one presents itself as the final ‘thing’ everyone else sees.

This conference is about stuff you may not have seen before. We want to showcase new projects, prototypes, innovations, experiments, research, pet projects, the type of creativity that gets us all excited and inspired.

It’s worth a visit!

Paranormal Activity 2 – Teaser Trailer


Check out the first teaser trailer for Paranormal Activity 2. It has just been released. For those who don’t remember, the first Paranormal Activity was a smash hit at the box office, grossing more than $100 million despite an original budget of just $15,000.

Football fans unite – Fanship2010

Even though England have been knocked out by our arch rivals Germany, I still found it in myself to share this www.fanship2010.com a site that unites football fans around the world. It’s not an original idea, with Nike’s football skills video chain and the never ending Moonwalk.  It has been created by Berlin based creative collective infarbe. The art direction and design is brilliant with a lot of attention paid to making it look super slick and user friendly. What’s great is the fact you can create team photos -  using your friends on Facebook, nice integration and quirky shots to share.

Dove’s Manthem superbowl ad


Check out Dove’s new campaign for their new Men + Care range, created by Ogilvy it first screened during Super Bowl 2010. Nice execution, but not so keen on the website looks like they ran of money http://www.dovemencare.co.uk/- it’s a shame as the tv campaign really lends itself to a great social media campaign. But it’s so often the case that the digital budgets are slashed in favour of the Big TV idea…… things will change won’t they?

Social media in business – infographic

Loving this social media infographic , from  my favourite digital blog site – http://www.digitalbuzzblog.com/ some very interesting facts emerge from the stats.

For example ’65% of the worlds top 100 companies has a twitter account, now that in its self might not be all that surprising, but in comparison to Facebook (54%), YouTube (50%) and blogs (33%) that’s a serious number considering the length of time that Facebook, YouTube and Blogs have been around comparability to Twitter.’