This a groundbreaking digital game, from Nike called ”Zuperfly”. It’s a game that puts the player in the shoes of Zlatan using a groundbreaking 360 camera technique. It’s nothing we haven’t see before on the big screen what takes this to a new level is that it’s been used online to bring the experience to life. More brands need to think in this way and deliver truly engaging content, that’s relevant to their audience.
If you think you got what it takes, then take the challenge. You have three shots to show your skills and the game puts you in Zlantan’s shoes/boots! With Facebook connect intergration and hi-end video this is a superb online experience. With high-score tables, challenge your friend and your own zuperfly video that users can share Facebook, it’s a smart little campaign. Online games have a phenomenal impact, during my time at Skive Digital we concepted, pitched and built multiple games that reached plays of up to 4million. Great work by Digital agency Strip and Naked Stockholm.
Here’s a quirky little site to help you in your mission to teach the client about the mysteries of the web, we all know how frustrating it can be trying to convince a client not to cram everything above the fold? and how many times do you tell them not to fear whitespace, whitespace is your friend! Weenudge is a helpful little site that just might help you make your point.
Facebook is trying to entice a new generation of creative advertising people! The social networking group has launched Facebook Studio for us creative advertising folks. It’s an online catalogue where the ad world’s top teams can share and comment on the best Facebook ad campaigns. Have a look, worth bookmarking for your next brainstorm session as it’s a great way to see what’s new in the world of Facebook.
” This is a community where you can share your work, get recognized for your creativity, be inspired by your peers, and browse a collection of work that represents some of the best marketing on Facebook.”
Here is the latest global campaign from Magnum, they’ve created an Advergame called “Magnum Pleasure Hunt Across The Internet”. Another awesome campaign from the folks at B-Reel, that takes you through about 20 well known websites as you chase Bon Bons, the special ingredient in the Magnum Temptation Hazelnut ice-cream. The idea is to capture all 100 Bon Bons as you join the Magnum Pleasure Hunt Across The Internet, its not easy, but it can be done! I think you’ll enjoy the experience let me know if you think it’s fun!