A Beautiful campaign that shows how Nike as a Superbrand can get it just right. It all began with a sneak peak into McFly’s Closet, revealing 1,500 pairs of the futuristic and famous sneakers, first seen in the movie Back To The Future II. For fans of the movie it's a real blast from the past, the dreams and promises we wanted from the future- suddenly they were real again! Nike did a great job in pleasing the hardcore fans of the cult classic, tapping into those childhood memores and emotions.
The campaign was explained by Michael J. Fox a.k.a. Marty McFly. The shoes Marty McFly wore in part II never made it to the shops sadly NIKE are not releasing them in a mass production line instead - the 1,500 pairs of the Nike MAG shoes were available for auctioning on Ebay from 9 – 19 September, for prices varying from $ 2,000 up to a mind-blowing $ 37,000, to raise money. Brillant campaign.