Archives for November 2011

November 28, 2011 - No Comments!

Virgin Mobile in Australia has launched a new site that's an online treasure hunt. There are 25 awesome bikes being given away every day during the campaign. First you browse the bikes, choose the one you like, then follow the clues to discover where it is. Once you find it first, it’s yours to ride away… nice and simple have a play here

November 28, 2011 - No Comments!

Great news to share - this blog has been a focus for digital ideas and inspiration and not a showcase for my own work, I have my folio site for that but every now and again it's great to share news of awards and industry recognition. Man Walks into a barbershop charity idea was done with LBi london creative crew, each creative putting in there own time and resource with zero media spend and budget. So I'm well and truly chuffed for the team and the idea.

IAB Creative Showcase for October, launched in May 2003 by the Internet Advertising Bureau, the Creative Showcase celebrates cutting edge creativity and innovation within the online advertising sector. So I need to start thinking what's next!

Here's the case study for Beardy man in case you haven't seen it!
[vimeo w=400&h=300]

Beardy Man Campaign - Case Study from Resh Sidhu on Vimeo.

November 14, 2011 - No Comments!


Macy's AR experience for Christmas brings Virginia and her friends to life when you mail your letter to Santa at Macy's. Supported by a microsite . The app lets you choose your favourite characters, take photos and then customise virtual cards… it captures the spirit of Christmas for younger kids and it empowers them to do something a little more engaging once they are in the store.