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Resh Sidhu | 2012

Award Winning Digital Creative Director fusing Creativity & Technology.

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes...


Virgin’s treasure hunt find the bike and it’s yours

Virgin Mobile in Australia has launched a new site that’s an online treasure hunt. There are 25 awesome bikes being given away every day during the campaign. First you browse the bikes, choose the one you like, then follow the clues to discover where it is. Once you find it first, it’s yours to ride away… nice and simple have a play here http://fairride.com.au/


Weirdy Beardy Walk scoops IAB Creative Showcase

Great news to share – this blog has been a focus for digital ideas and inspiration and not a showcase for my own work, I have my folio site for that www.reshsidhu.com but every now and again it’s great to share news of awards and industry recognition. Man Walks into a barbershop charity idea was done with LBi london creative crew, each creative putting in there own time and resource with zero media spend and budget. So I’m well and truly chuffed for the team and the idea.

IAB Creative Showcase for October, launched in May 2003 by the Internet Advertising Bureau, the Creative Showcase celebrates cutting edge creativity and innovation within the online advertising sector. So I need to start thinking what’s next!

Here’s the case study for Beardy man in case you haven’t seen it!
[vimeo http://www.vimeo.com/30741628 w=400&h=300]

Beardy Man Campaign – Case Study from Resh Sidhu on Vimeo.


Do you Believe? Macy’s Believe-o-Magic

[youtube http://www.youtube.com/watch?v=xvzRXy3J0Z0]

Macy’s AR experience for Christmas brings Virginia and her friends to life when you mail your letter to Santa at Macy’s. Supported by a microsite http://macys.com/believe . The app lets you choose your favourite characters, take photos and then customise virtual cards… it captures the spirit of Christmas for younger kids and it empowers them to do something a little more engaging once they are in the store.



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