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Articles, Publications & Interviews

Resh is a frequent contributing author to publications such as Advertising Age, Campaign USA, The Drum, Marie Claire, and DigiDay, where she has challenged the industry to stop cannibalizing the medium and deliver content that makes VR truly indispensable.

 

 

Virtual Reality Is A Renegade Technology That’s Disrupting The Creative Process

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Creative Director Resh Sidhu on why VR is an exciting storytelling tool 

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The World's Most Creative Women: Resh Sidhu - icons and pioneers ​​​​

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Digiday we’ll take you there: How travel brands are using virtual reality

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Wake up, virtual reality is so much more than tech its a completely new medium

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The Emotional Impact of VR Storytelling the challenges and opportunities of VR 

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Good VR is not cheap and cheap VR is not good’: How to not do bad VR

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Virtual Reality Has a Female Mafia—and They're Looking for New Recruits

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Future gazing to 2026: VR a decade after Oculus Rift's consumer launch

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(VR) expert Resh Sidhu as she shares her views on the future of media for young people

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We must be cautious not to blindly follow the VR herd and jump on the VR bandwagon

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Resh Talks with R/GA FutureVision on The Next Wave of Reality

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Virtual Reality Is a Hot Topic, But Marketers Might Want to Wait Before Jumping In

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Once the Novelty Wears Off, How Can We Keep Consumers Putting Those Headsets On?

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Let’s Not Cannibalise Virtual Reality Before It's Even Left the Starting Blocks

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