Grit meets greatness
Watch six lads take on six Liverpool legends
To utilise NIVEAS partnership with Liverpool FC we created ‘Legends vs You’, a Facebook competition which invited men across the country to enter for a chance to win a match against a team of Liverpool FC legends in the ultimate game of 5-a-side.
We generated excitement throughout a four weeks phase via coach and player social posts encouraging fans and teams across the nation to take up the challenge. We received hundreds of entries on Facebook and Twitter from Five-a-side teams across the UK eager to prove they were ready to take on the LFC Legends.
The winning team ‘Le Saux Soild Crew’ were then filmed taking on the team of legends at the LFC Academy. We captured their journey, banter and nerves as they faced a challenge of a lifetime.
In the first week alone the video has generated higher engagement than any other content we’ve created for the channel.
3 Million Social Reach
2 Million Organic Reach
3% Increase Engagement