The Social Collection
Democratic. Seasonal. Fashionable.
THE SOCIAL COLLECTION
AKQA partnered with M&S to create The Social Collection. Working with top stylists to pull together a new seasonal ‘look’ each day based on what was trending at M&S.
INFORMED BY DATA
The Social Collection was informed by clicks from M&S.com, M&S Style Board, and M&S social channels, which combine to create a data-driven picture of Britain’s most viewed items, colours and combinations.
CURATED BY STYLISTS
The data is meticulously curated by an M&S style council, which includes M&S stylists as well as independent stylists Amy Williams, Fois Gras and Mademoiselle Robot to create a daily look that can be shopped and shared.
SHOP THE LOOK
7% users returned over 3 consecutive days
12% repeat visits explored more than one look
Key item sold out in every look, online and in-store