Creative Director. Queen of VR.
Resh Sidhu is Creative Director of Immersive media and technology at Framestore, based in London. She is one of the most well-regarded names in Virtual Reality driving the medium forward with her fearless creativity and innovative approach. Her diverse portfolio ranges from interactive experiences, global marketing campaigns where she uses unfamiliar mediums to drive forward digital transformation.
Resh’s influential work is recognised worldwide for its pioneering approach that continues to define and lead the Virtual industry. Since joining Framestore’s VR Studio has become one of the most prolific and awarded virtual reality studios. Resh's work continues to push the boundaries of interactive design and technology to create experiences that connect with consumers on an emotional level.
Resh joined Framestore from AKQA in London where, as Creative Director, she led a multi-disciplinary team across a wide client base. Resh has a diverse skillset with specialities in Virtual Reality, creative direction, interaction design, conceptual ideas, strategy and team leadership. She brings a fresh, original & authentic approach to the workplace with her endless energy and enthusiasm. Resh truly is a one-woman creative powerhouse who can come up with innovative ideas, educate clients, build partnerships, lead immersive workshops and challenge her teams to seek terrain unexplored.
As Framestore's Creative Director Resh’s role extends well beyond the scope of creative leadership, she lectures, leads VR workshops and talks extensively all over the world on designing compelling experiences in VR. She is a motivational speaker and leader, drawing from her years of experience in design, advertising and marketing. More recently gave an inspiring talk at TEDx on Navigating the Realms of Virtual Reality which received over 25,000 views in its first week on TED's YouTube Channel.
Resh’s influential work is recognized worldwide for its pioneering approach that continues to define and lead the Virtual industry. Since joining Framestore’s VR Studio has become one of the most prolific and awarded virtual reality studios. She continues pushes the boundaries of the medium with an imaginative application of art and technology to create beautifully crafted VR experiences. She’s a frequent contributing author to publications and was recently named as a leading female pioneer in VR by Marie Claire Magazine.
Resh has served on juries for TheFWA, D&AD, D&AD New Blood, IAB creative showcase, AKQA’s Future Lions, SheSays awards, Creative Circle Awards, Net Magazine and The Rookies. Resh is also the author of Virtual-Realms blog, a community centered on the developing creative potential of VR.