Brands have often tried to tap into the most simple of human emotion - Happiness.
I love Cokes new campaign, in January 2010 they are sending a team of travellers on a quest to visit 206 countries where people drink and enjoy coke - the team have 365 days to complete the mission. Not a bad job if you ask me. Meet the Happiness Ambassadors and follow their journey on twitter and Facebook. Happiness goes around.
Published by: reshsidhu in Web & Social media