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Resh Sidhu | 2012

Award Winning Digital Creative Director fusing Creativity & Technology.

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes...

Lacta Chocolates – Say it with personalised AR

An interesting Augmented Reality campaign from the folks over at Lacta that allows you to send love messages that are activated via image recognition over any Lacta Chocolate wrapper. Once you’ve got the app you can send and receive personalised Lacta love messages, sweet don’t you think?


Barclays innovate with the UK’s first cashless carol singers

Singers from the London Community Gospel Choir used specially designed buckets with contactless payment technology, to encourage people to donate, the jingle of charity collection buckets was nomore and the UK’s first ever cashless carol singers are making history.

Santa’s little helper – Siri & Santa


Weirdy Beardy Walk scoops IAB creative showcase

Great news to here my Weirdy Beardy Campaign has scooped the IAB Creative Showcase. It’s always great when smaller projects like this get noticed and recognized.


Crazy Ones – Change the world!

The wise words of Steve Jobs.

Xmas on Wheels from Swedish Post

This is a lovely idea from the Swedish Post (Posten) taking inspiration from traditional Christmas card designs by Jenny Nystrom they created xmasonwheels.com. A site that showcases live Christmas scenes that replicate the card designs. Simple and very well made, love the video showcasing how the idea came about and the tech use to create it.

Visitors to the site can control the camera on wheels and take pictures of the Christmas scene and send as real cards to friends and family. A live camera travels around the Christmas scenes and users can take endless variations of photos. Visitors to the site can also choose to be the driver of the “train” and decide what should happen in the live surrounding. Lovely interaction and like the real world to digital marriage, go online and have a play - http://www.julkortifarten.se/eng/

Agency Xmas Cards 2011 – And so it begins with Deck the screens

Have a look at Deck The Screens” it’s a fun little app from the folks at Deeplocal that lets you string holiday lights between all of your screens. Just create a new set of lights, share your code with some friends or co-workers (it works best if everyone is in the same physical location), and watch the lights go. Really simple, fun and I like the use of some new technologies, great stuff to get the annual ‘which agency will have the best xmas card idea’ competition going!

Deck The Screens from deeplocal on Vimeo.


Grandmother Tips you’ll simple love!

I’ve fallen in love with these photographs and posters by Chacho Puebla, featuring his adorable Great-Aunt! Check out all the posters here – http://www.behance.net/gallery/Grandmother-Tips/2392946

Picture 1



[vimeo http://www.vimeo.com/33032787 w=400&h=225]


Happiness from Coca-Cola

Where Will Happiness Strike Next?