Creative Director of Virtual Reality at Framestore VR Studio.


Creative Director Virtual Reality

Resh Sidhu is Creative Director within Framestore’s VR Studio, based in New York. She uses creative direction, storytelling and conceptual ideation to help lead the growing VR team in creating groundbreaking work for clients. Resh’s influential work is recognized worldwide for its pioneering approach that continues to define and lead the Virtual industry. Since joining Framestore’s VR Studio has become one of the most prolific and awarded virtual reality studios. Resh's work continues to push the boundaries of interactive design and technology to create experiences that connect with consumers on an emotional level.

As Framestore's Creative Director Resh’s role extends well beyond the scope of creative leadership, she lectures, leads VR workshops and talks extensively all over the world on designing compelling experiences in VR. She is a motivational speaker and leader, drawing from her years of experience in design, advertising and marketing. More recently she spoke at Cannes Lions 2016 on Harnessing the Power of VR and lead a series of innovative VR workshops at The Future of Storytelling Summit with astronuants Leland Melvin, Nicole Stott and Anousheh Ansari.

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VR STUDIO RE-BRAND & VISUAL IDENTITY

Resh has re-energised the Framestore VR Studio brand and identity with a complete rebrand to elevate Framestore as the world's most awarded VR Studio. Resh has a strong spine of digital experience, with an expansive and modern view of content coupled with a reputation for producing outstanding and ambitious creative work she is an inspirational creative leader who people love to work. 

 

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VIRTUAL REALITY WORKSHOPS

Resh has been influential in launching Framestore's VR Innovation Workshops. She works directly with agencies, brands and global clients to help them go further into this brave new world of virtual reality. Resh's VR workshops cover everything from the history of VR to in-depth concept development. Attendees gain a deeper understanding of the medium, hands-on-demos and explore the variety of headsets from Samsung Gear VR to HTC Vive. More recently she spoke at Cannes Lions 2016 on Harnessing the Power of VR and lead a series of innovative VR workshops at The Future of Storytelling Summit with astronuants Leland Melvin, Nicole Stott and Anousheh Ansari.

 

 

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Leading female pioneer in VR

Resh’s influential work is recognized worldwide for its pioneering approach and she continues pushes the boundaries of the medium with an imaginative application of art and technology to create beautifully crafted VR experiences. She’s a frequent contributing author to publications and was recently named as a leading female pioneer in VR by Marie Claire Magazine.

 

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