Pass or Score
A football game like no other

 

IDEA

NIVEA MEN needed to find a way to engage with a younger audience in a contextually relevant environment about a subject we know they love, football. AKQA developed a Facebook football game like no other,
‘Pass or Score’ which gave audiences the chance to win thousands of prizes for themselves and their friends.

 

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CAMPAIGN

‘Pass or Score’ used a simple mechanic to encourage players to try and score a goal against our NIVEA MEN goalie for a chance to win prizes. Those that won had the option of keeping their prize or ‘passing it on’ to a friend. Simple, shareable and highly relevant to our social audience. 

 

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