Team Sky
Bringing fans closer to the team, the sport, the race

 

PITCH CONCEPT

Inspire and educate a new generation of cycling fans to take an interest in the sport. Build a deeper connection and relationship between Team Sky and your fans. Employ a more strategic approach to communications.

 

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PAINT THE ROADS BLUE

Every fan dreams of being a pro. We’ll share our riders training techniques and insider tips to help our fans ride faster and smarter to see just how good they are. We will challenge new and experienced fans to complete a series of challenges and reward our star riders on their wins and performance. As momentum builds throughout the year we reveal the accumulated output of every ride and watch one united rally cry that lights up the world, quite literally painting it blue, as we get the nation to saddle up.

 

 

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