Resh Sidhu is a frequent contributing author to publications where she inspires audiences and readers on the advantages of embracing both diverse talent and emerging technology.

 

Recent Articles

 

 Resh Sidhu D&AD Jury President weighs in on innovation in Ecommerce 

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The Webby awards Vitals: A Design Event About What You Need, featuring Resh Sidhu 

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The great Super Bowl LV ad review with Barbarian ECD, Resh Sidhu

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Barbarian’s executive creative director leans into her love of emerging tech

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Barbarian ECD On Why We Need More “Untamed Creativity And Innovation

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Resh SIdhu joins Zone Women in Digital Change the dialogue Panel 

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Virtual Reality Is A Renegade Technology That’s Disrupting The Creative Process

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Creative Director Resh Sidhu on why VR is an exciting storytelling tool 

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The World's Most Creative Women: Resh Sidhu - icons and pioneers ​​​​

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Digiday we’ll take you there: How travel brands are using virtual reality

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Wake up, virtual reality is so much more than tech its a completely new medium

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The Emotional Impact of VR Storytelling the challenges and opportunities of VR 

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Good VR is not cheap and cheap VR is not good’: How to not do bad VR

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Virtual Reality Has a Female Mafia—and They're Looking for New Recruits

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Future gazing to 2026: VR a decade after Oculus Rift's consumer launch

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(VR) expert Resh Sidhu as she shares her views on the future of media for young people

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We must be cautious not to blindly follow the VR herd and jump on the VR bandwagon

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Resh Talks with R/GA FutureVision on The Next Wave of Reality

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Virtual Reality Is a Hot Topic, But Marketers Might Want to Wait Before Jumping In

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Once the Novelty Wears Off, How Can We Keep Consumers Putting Those Headsets On?

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Let’s Not Cannibalise Virtual Reality Before It's Even Left the Starting Blocks

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Recent Appearances