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Snap hired ad-industry veteran Resh Sidhu to lead Arcadia, the Snapchat parent’s global creative studio for branded augmented reality.

Sidhu joins Arcadia as global director, based in New York, heading up the AR business and managing the team globally. Most recently, she served as chief creative officer for Barbarian, working with clients including American Express, Samsung, Fenty and Joe Biden’s presidential campaign.

In addition to Sidhu’s hiring, Snap announced two other leadership appointments for the group: Jeff Miller will serve as Arcadia’s executive director while continuing his role as global head of creative strategy for Snap; and Lidiya Bogdanovych will serve as executive producer and also continue as Snap’s director of lens design.

View the Variety article




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