BidenHarris 2020 the year voting got weird
2020 the year voting got weird
There has never been a year like 2020. And there will never be a Presidential Election like the one we just had. We were engaged by Biden For President for an unusual ask, to motivate an apathetic and rattled public to vote in the midst of a pandemic while educating them on all the strange new voting options available.
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Be empathetic and be different
We approached the task from a place of Empathy our solution was two-fold. Be empathetic and be different. We fought the same-ness of political messaging and the strangeness of the times by getting a little weird and bringing a lot of joy. We created a diverse suite of edutainment bursting with playful characters, humor and charm to hold focus, subside fears, and spread good vibes. In total, we produced 700+ original assets in just seven weeks.
Meet VOTEY MC VOTERSON
No-one knows how tough this year's been and can navigate the complexities of early voting better than Votey Mc Voterson. Who’s that, you ask? The brainchild of our creative team and brought to life by the legendary animators at Psyop, Votey is an adorable ballot, born out of a real need to guide voters and untangle confusion around returning a vote this year. Votey’s series of state-specific adventures (check them all out, they’re absolutely gorgeous) were narrated by celebrities the likes of comedian Margaret Chow and talkshow host Andy Cohen.
A throwback to the animated educational programs
Votey’s series of state-specific adventures (check them all out, they’re absolutely gorgeous) were narrated by celebrities the likes of comedian Margaret Chow and talkshow host Andy Cohen. A throwback to the animated educational programs we each grew up with as kids, Votey radiated the warmth and tenderness otherwise missing from work seen in the run-up to an election (especially this one).
We produced 700+ original assets in just seven weeks
We fought the same-ness of political messaging and the strangeness of the times by getting a little weird and bringing a lot of joy… And that didn’t end with Votey. We created a diverse suite of edu-tainment bursting with playful characters, humor and charm to hold focus, subside fears, and spread good vibes.
In total, we produced 700+ original assets in just seven weeks and it paid off. 2020 had the highest voter turnout since 1908. The hightest youth voters in history. 46% Voted early or by mail-in.
The majority mail-in votes were for Biden. The story was the same in every swing state.