NESTLE DIGITAL VISION
During my role as Digital Art director at Skive Creative I worked across the pitch for Nestlé's flagship confectionery product, the nations favourite break snack Kit Kat. Skive was the only non-roster agency invited, and I led the creative concepts and art direction for the 'perfect break' website, tying in with an on-pack to online promotion across all their product demographics.
CREATIVE STRATEGY - ENABLE & ENHANCE
We presented the Nestle with a creative idea around the perfect break - a digital vision for the brand that married digital break behaviour with the insight that everyone is an individual and has different interests. We wanted to enable people to take more breaks, thanks to Kit Kat - and to enhancethe breaks they were already taking.
