Introducing The World's
Cheapest Taxi Rank Powered by the Nissan Leaf
IDEA
Fuel prices are getting ridiculous, but people don't realise that fully charging a Nissan Leaf costs less than £2. In fact, driving one is six times cheaper than a similar sized petrol car. To spread the word, we set up a taxi rank with a difference. Our fleet of 100% electric cars took bookings through Twitter, and had very low fares - the price of electricity. A matter of pennies.
#6XCHEAPER
Getting a ride was simple: tweet where you want to go with the hashtag #6xcheaper and Nissan would tweet back with the cost of your journey. This was generally under 10p and if the Nissan Leaf was free you could jump right in. A huge screen displayed the tweets as they came in, letting people know if they’d got a ride and highlighting the comparative cost of electric versus petrol.
RESULTS
250 Increase in Twitter activity
500 Miles covered
200+ Nissan LEAF passengers
65+ Litres of fuel saved
AWARDS
