Turning a social media addiction into
the opportunity of a lifetime #INTERNGRAM
IDEA
In a unique activation we searched for raw creative talent by launching the world’s first #Interngram challenge on the Instagram Platform - an amazing opportunity for social media lovers to win a paid internship in Europe.
CAMPAIGN
Entrants were asked to take a photo or make a video that showed them expressing their creativity, their confidence or prove their digital pace. The entries were then posted on Tumblr and Instagram for our judges to review and to encourage further entrees.
RESULTS
1 MILLION TWITTER REACH
8,500 TUMBLR VISITS
750 ENTIRES
ZERO MEDIA SPEND
